Client
PerformOS
Role
Creative Direction, Photography, Cinematography, Editing
Deliverables
Lifestyle Vlog, Brazilian Jiu Jitsu Film, Educational Content, Social Media Strategy
Overview
Working with PerformOS, the goal was to create content that would help grow the business by reaching the right audience and bringing in new clients. We focused on making content that felt authentic, built trust, and reflected Oskar's coaching style while still looking polished and professional.
The project included three different types of content: a lifestyle vlog that gave people a behind the scenes look at the brand, a Brazilian Jiu Jitsu edit that highlighted performance and personality, and educational talking head videos that answered common questions and shared valuable training advice. Together, these pieces helped showcase the business in a genuine way while creating content that people wanted to watch, engage with, and ultimately take action on.
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