CYCLING
OUTDOORS
DOCUMENTARY
BRAND
STORYTELLING
24 Hour Race Campaign
Client
Cannondale × Chico Racing
Role
Creative Direction, Photography, Cinematography, Editing
Deliverables
Event Recap Film, Event Photography, Social Media Content
Published
Official Cannondale × Chico Racing Instagram collaboration (Photography)
The goal of this project was to capture what makes the 24 Hours of Summer Solstice such a unique event. Through a recap film and a series of photographs, I focused on the atmosphere, the community, the emotion, and the challenge of racing for 24 hours, while naturally showcasing the Cannondale Scalpel in the environment it was built for. The event photos were later shared as a collaborative Instagram post with Cannondale and Chico Racing, helping extend the story beyond race day.
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Client
Bridge Bike Works
Role
Creative Direction, Photography, Cinematography, Editing, Rider
Deliverables
Brand Story Film, Photography, Social Media Content
Collaboration
Tested and documented the Bridge Bike Works gravel bike during race conditions, finishing 2nd overall.
Working with Bridge Bike Works, I created a short film and a series of photographs documenting my experience racing one of their gravel bikes in competition. The goal was to showcase the bike through authentic use, capturing the excitement of race day, the riding experience, and the community surrounding the event. By testing the bike in real race conditions and finishing second overall, I was able to create content that felt genuine and true to the brand.
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Client
Personal Project
Role
Creative Direction, Photography, Cinematography, Editing, Host
Deliverables
Adventure Film Series, Photography, Social Media Content
Overview
In Search of Dirt is an ongoing storytelling series I launched after moving back from Vancouver and realizing that some of Ontario's best mountain biking is hiding in plain sight. For the past two years, I've been documenting both iconic trail systems and lesser-known local gems, showcasing the landscapes, communities, and experiences that make riding here special. The goal is to inspire people to get outside, discover new trails, and prove that great mountain biking can be found close to home, no matter where they live.
Over the course of the series, I've collaborated with Horseshoe Valley Resort, Wilderness Tours Bike Park, and Bateman's Bicycle Company, creating authentic, story-driven content that connects riders with the places, people, and brands that make the outdoor community unique.
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Mount St. Louis Moonstone
Client
Personal Project
Role
Creative Direction, Cinematography, Editing, Rider
Deliverables
Brand Story Film, Photography, Social Media Content
Collaboration
Official Instagram collaboration with Mount St. Louis Moonstone.
Overview
What started as a personal project became an official collaboration with Mount St. Louis Moonstone after the film gained strong engagement online. The concept was simple: instead of spending opening day in the terrain park, Paul and I challenged ourselves to create an entertaining snowboard film using only the trails that were open. By focusing on creative riding, storytelling, and the excitement of the season's first day, the project demonstrated that you don't need park features to have fun on the mountain. The video resonated with the snowboarding community, earning strong organic reach and ultimately being shared as an official collaboration with the resort.
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Client
PerformOS
Role
Creative Direction, Photography, Cinematography, Editing
Deliverables
Lifestyle Vlog, Brazilian Jiu Jitsu Film, Educational Content, Social Media Strategy
Overview
Working with PerformOS, the goal was to create content that would help grow the business by reaching the right audience and bringing in new clients. We focused on making content that felt authentic, built trust, and reflected Oskar's coaching style while still looking polished and professional.
The project included three different types of content: a lifestyle vlog that gave people a behind the scenes look at the brand, a Brazilian Jiu Jitsu edit that highlighted performance and personality, and educational talking head videos that answered common questions and shared valuable training advice. Together, these pieces helped showcase the business in a genuine way while creating content that people wanted to watch, engage with, and ultimately take action on.
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Maciej Pawluch
I help cycling, outdoor, sport, and wellness brands tell stories that inspire people to get outside, move, and connect with what they do.
Over the past two years, I've partnered with brands including Cannondale, Chico Racing, Bridge Bike Works, Mount St. Louis Moonstone, Horseshoe Valley Resort, Wilderness Tours, Bateman's Bike Shop, PerformOS, and The Movement Lab. From event recaps and product storytelling to educational campaigns and lifestyle content, I create work that looks authentic because it's built on real experiences.
My approach combines creative direction, photography, cinematography, editing, and content marketing with a focus on helping brands grow their communities, increase engagement, and create content people genuinely want to watch.
Outside of client work, I'm an avid cyclist, snowboarder, and outdoor enthusiast. Projects like In Search of Dirt allow me to document the people, places, and stories that make outdoor culture special while continually pushing my craft.
I'm based in Toronto and available for projects across Canada, Poland, and Europe. As a bilingual English and Polish storyteller, my goal is to help brands create meaningful content that resonates across communities and inspires people to get outside.
Social Media Content
Creative Direction
Cinematography
Photography
Video Editing
Brand Storytelling
Content Strategy
Brand Campaigns
Product Launches
Event Coverage
Tourism Marketing
Destination Storytelling
Athlete & Ambassador Content
Social Media Retainers
maciejpawluch@gmail.com
instagram.com/maciejpawluch
linkedin.com/in/maciejpawluch
Based in Toronto, availble to travel ENG/PL